Meta Conversions API · built into SalesFlow
Better leads from the same ad budget.
Your sales team's results go back to Meta automatically, so your ads learn who actually buys.
Built by lead generation experts with 10+ years of experience
What is the Meta Conversions API?
The Meta Conversions API (CAPI) lets your CRM tell Meta what happened to each lead after the form was filled: contacted, qualified, converted. Meta uses that signal to show your ads to more people like your real buyers, instead of people who just fill forms.
How the signal travels.
Lead fills your form
Instant Form lead lands in SalesFlow in real time.
Team updates status
Contacted, Interested, Visit booked, Converted.
Result sent to Meta
SalesFlow passes each status change to Meta.
Ads find buyers
Optimise for Conversion leads instead of maximum leads.
Why "maximum leads" gives you junk leads.
Meta finds form-fillers.
- Meta only knows who submitted the form
- Cheap leads, lots of wrong numbers and "just checking"
- Your team wastes hours calling them
Meta finds buyers.
- Meta learns which leads turned into sales
- Ads go to people who look like your buyers
- Your team spends time on leads that close
Judge by sales, not CPL. When Meta optimises for quality, your cost per lead can go up while your cost per qualified lead and per sale come down.
Set it up in four steps.
Connect Meta
Link your Facebook page in Integrations › Meta Leads. Form leads start syncing.
Turn on Conversions API
Switch it on in the same menu. No code needed.
Team updates status
Every lead gets a status, every day, from the app.
Change the campaign goal
In Ads Manager, optimise your lead campaign for Conversion leads.
Not sure about the setup? Book a free demo and we'll walk you through it.
What Meta needs for the Conversion leads goal.
Meta's own requirements. Check them before switching your campaign goal.
| Requirement | What Meta says |
|---|---|
| Ad format | Lead ads with Instant Forms |
| Lead volume | At least 200 leads per month |
| Timing | The stage you optimise for happens within 28 days of the lead |
| Conversion rate | That stage converts at 1% to 40% of leads |
| Upload frequency | Data sent to Meta at least once a day |
Source: Meta for Developers, Conversions API for CRM integration. Meta can change these rules.
Getting fewer leads than that?
SalesFlow still keeps every lead followed up and every salesperson accountable. The Conversions API is ready when your volume grows.
For agencies
Client says the leads are junk? Fix the signal.
Put each client's sales team on SalesFlow and run Conversion leads campaigns on real sales data.
Meta CAPI questions
A way for your CRM to send lead outcomes (contacted, qualified, converted) back to Meta, so Meta can optimise your ads for people who actually buy.